Sugar Awareness Week 2022

Each year Action on Sugar organise a national Sugar Awareness Week to help raise awareness of the damaging effect of too much sugar in our diet.  This year it’s running from 14th-20th November and is focussing on Breakfast.

The annual campaign is their chance to talk directly to the general public, celebrate the success of food industry, government and NGOs’ progress so far, and discuss the future for sugar and calorie reduction and its place in the government’s Childhood Obesity Plan. They have produced posters, leaflets and factsheets, which are now available here for download.

These resources are intended for local community events during the week, or for display year-round in pharmacies and GP surgeries, helping our sugar reduction messages reach a wide range of people.


Sugar Awareness Week: 14th – 20th November 2022

Breakfast provides us with a great opportunity to start our day consuming a variety of essential nutrients, but unfortunately, commercial breakfasts such as cereals, pancakes, jams, yogurts, pastries and even porridges are often high in free sugars. It’s time to highlight that we shouldn’t be sold a dessert for our first meal of the day

Sugar Awareness Week 2022 aims to: 

  • Urge the food industry to reduce levels of sugar in the breakfast products they sell and provide healthier options
  • Encourage all schools and nurseries to offer low sugar, nourishing breakfast options
  • Promote some tasty breakfast recipes we can make at home 

Action on Sugar will also take an in-depth look at what the future for nutrition policy could hold now that the Sugar Reduction Programme has come to an end and key initiatives such as the promotions and multi-buy restrictions have been delayed.  

Support the campaign and join the conversation on social media by using the hashtag #SugarAwarenessWeek
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